For those of you who watched the explosion of the women's 30-minute circuit business you know that the space became over-crowded with some franchisors selling way too many locations way too close to one another. As a result many of these facilities have closed their doors because their simply was not the market share in most towns to support more than one of these types of facilities.
This FitZone for women is relatively new to the market so they have had to deal with both competition and the economy since day one and they're doing well. What is interesting is that they are much more than a circuit facility, as you will see. In addition they have added things like personal training and other ancillary revenues. Kudos to them and some great insights for those who are struggling with this type of model.