Monday, August 17, 2009

Casey Conrad visits Lady Fit in Ottumwa, IA

Sorry for the gap in blogging. I have been staying in camping grounds and areas where the Internet connection isn't strong enough to upload the video footage. It's amazing how spoiled we get with technology and when it's not there it drives you nuts.

Anyway, I'm hoping to get a few visits up on the Internet this week so keep checking.

In a day and age when many women's only circuit facilities are struggling or closing, this facility in a relatively small town is doing great. This mom and daughter team have owned their facility for 8+ years but have moved a few times. Now they own their building and have done something very interesting; they have created a destination of businesses that cater to women. This helps the traffic and the joint marketing opportunities. They also do some very clever things with marketing. For big clubs you may laugh at their "smallness" and their cute marketing ideas but the bottom line is that it works. They had over 125 people show up for an anniversary open house!

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