This past weekend I was at the FitLife Convention in Bend, OR. Health clubs from OR, WA, WY, MT and ID were there. I gave a seminar on eMarketing emphasizing that clubs need to incorporate capture mechanisms into every marketing effort made. Whether someone finds you through the Internet or they get to your website through a more traditional medium your primary goal is to engage them and find ways to capture their contact information. This allows you to turn them from a visitor into a prospect.
If you want to see the free replay of a webinar I recently gave on eMarketing go to:
Find more ways to leverage the Internet and your marketing will become more effective and less costly!