Long time club owner/operator, Denny Doyle, from Greensburg, PA opened a new club about 15 minutes from his first one, Westmorland Athletic Club. WAC is a full service club where his new one, Galaxy Fitness, is a low price model. Interesting, as he is not the first club operator who is opening a low cost box to diversify and/or to beat a potential competitor to the market place. Difference is that his model is more of a hybrid with the low cost for fitness only and then an add-on for group x. This is becoming a common approach. Also, he has a Parisi Speed School in the facility. This is a very interesting angle to reach kids and even the family market. The club conversion from a cinema is cool.
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