A couple of weeks ago I was at a friend's club in NY and saw first hand how their Cardio Cinema provides a unique marketing and selling advantage. The Cardio Cinema is a completely dark room that plays actual movies. This allows members to dis-associate from the fact they are exercising. Imagine using the flip video (like I'm using) to show people how cool it can be to exercise while watching a movie. Check the short clip out. And, even if you don't have a cinema take the concept and apply it to what your club can do to help people make exercising more fun. Do that and you'll sell more memberships!